Carefully Curated Collections
Fearless Formulas
Reality-Tested | Cruelty-Free | Paraben-Free
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All-in-Wonder™ Concealer + Foundation
4.4Rated 4.4 out of 5 stars112 ReviewsRegular price $45Regular priceUnit price / perSale price $45New -
NewMoistureWiser™
4.5Rated 4.5 out of 5 stars369 ReviewsRegular price $47Regular priceUnit price / perSale price $47New -
Best for Lash™ Mascara
3.8Rated 3.8 out of 5 stars13 ReviewsRegular price $39Regular priceUnit price / perSale price $39New -
Best sellerLuxury Concealer
4.2Rated 4.2 out of 5 stars30,042 ReviewsRegular price $39Regular priceUnit price / perSale price $39Best seller
Solution-Focused Sets
Wrinkles | Dark Circles | Dark Spots
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Save 28%Dark Circle Duo
4.2Rated 4.2 out of 5 stars18 ReviewsRegular price $84Regular priceUnit price / per$118Sale price $84Save 28% -
Save 33%Total Package Set
4.3Rated 4.3 out of 5 stars4 ReviewsRegular price $357Regular priceUnit price / per$535Sale price $357Save 33% -
Save 15%Morning Essentials
4.8Rated 4.8 out of 5 stars8 ReviewsRegular price $119Regular priceUnit price / per$140Sale price $119Save 15% -
Save 15%Nighttime Nourishers
4.8Rated 4.8 out of 5 stars5 ReviewsRegular price $141Regular priceUnit price / per$166Sale price $141Save 15%
Reality Tested by Over One Million Mature Women
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Luxury Concealer


This is absolutely the BEST under eye concealer I have ever used! It doesn't settle in your creases at all. I'm 57 years old and it works beautifully on my skin. I HIGHLY recommend.
Jana C. Verified Buyer
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Apple Stem Cell Cream


This works. Made a difference in my forehead wrinkles and smile lines after 2 months of use. I'm 68 and love the brightness and smoothness of my skin.
GinaLoretta H. Verified Buyer
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Citrus Stem Cell Serum


Has done wonders for the elasticity and the coloring of my skin! I look so much younger. I am getting to where I don't even need makeup at 40 yrs old! I swear by this stuff!
Kara C. Verified Buyer
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Latest Articles
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Does Facial Yoga Really Work?
Have you ever seen a video about those silly little facial exercises and thought: Do they really work? Facial yoga. Technically known as the practice of using facial movements, gentle...
Does Facial Yoga Really Work?
Have you ever seen a video about those silly little facial exercises and thought: Do they really work? Facial yoga. Technically known as the practice of using facial movements, gentle...
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How Sugar Ages Your Skin (and What to Do About It)
You know that feeling when you spot a mouth-watering slice of cake and think, “I deserve this”? A well-deserved treat is fabulous — no judgment! But if sugary treats are...
How Sugar Ages Your Skin (and What to Do About It)
You know that feeling when you spot a mouth-watering slice of cake and think, “I deserve this”? A well-deserved treat is fabulous — no judgment! But if sugary treats are...
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Best Mascara Tips for Women Over 40: Say Goodby...
Blame it on thinning lashes. Blame it on brittle lashes. Or simply blame it on time. But here’s the truth: once you hit 40, mascara stops behaving like it used...
Best Mascara Tips for Women Over 40: Say Goodby...
Blame it on thinning lashes. Blame it on brittle lashes. Or simply blame it on time. But here’s the truth: once you hit 40, mascara stops behaving like it used...












